If your ideas don’t make the old guard uncomfortable, they’re not disruptive enough.
Maggie Bera | Marketing Strategist
I turn quiet brands into loud ones (the kind people screenshot, share, and wish their marketing team thought of first).
For the past 8+ years, I’ve led digital strategy and content creation for brands in real estate, education, entertainment, and lifestyle, turning boring feeds into high-engagement growth engines.
What I Do
Architect full-funnel social strategies that build brand equity, drive awareness, and convert across every major platform (Instagram, TikTok, LinkedIn, YouTube, Threads).
Develop creative that cuts through the noise - always rooted in brand positioning and audience insight.
Bridge the gap between awareness and action, using content as both brand builder and conversion driver, so growth isn’t just measured in followers, but in revenue and loyalty.
Forge partnerships with influencers, creators, and cultural voices that authentically extend a brand’s reach and credibility.
Leverage real-time analytics to test, learn, and optimize, ensuring campaigns stay agile and performance-driven.
Performance Marketing Manager | Unique Brands (Forever 21)
Owned CRM (email, SMS, push), organic social strategy, and cross-functional campaign execution for Forever 21’s post-bankruptcy digital relaunch, driving retention, engagement, and revenue growth.
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CRM & Lifecycle Marketing
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Organic Social Strategy
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Campaign & Cross-Functional Execution
Marketing & Social Media Manager | The Jill Biggs Group
National and International Brands I’ve Helped Grow
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Reactivated Forever 21’s digital presence post-bankruptcy by leading CRM strategy and organic social, blending data-driven lifecycle marketing with culturally relevant brand storytelling to drive engagement and sales.
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Grew the brand’s Instagram following by 40%+ and created multiple viral ad campaigns (including a billboard campaign that racked up over 200K+ organic views). Produced videos that drove direct listing leads and established the team as the real estate authority in Hoboken + Jersey City.
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I built this brand from the ground up into a trusted online resource for actors worldwide. Through podcasting, blogging, and social media, I grew a community of thousands—delivering education, inspiration, and tools that drive real career results for performers. The podcast alone has surpassed 205,000 downloads.
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Led content and enrollment campaigns across all social channels. Produced high-converting launch content for programs like Hello Broadway, Prescreen Prep, and Academy — resulting in multi-six-figure enrollments.
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I created content that strengthened Backstage’s reputation as the go-to platform for performers and creatives. My copy brought fresh energy to their editorial and marketing, driving engagement and trust with both emerging and seasoned artists.
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I infused clarity and authority into their thought leadership by writing blog articles and marketing copy that showcased their unique approach to leadership training. My work sharpened their voice, engaged HR leaders, and helped grow demand for their workshops.
Marketing Manager | The Broadway Collective
AI tools are speeding up production, but strategy is what separates “fast content” from memorable marketing. My focus is on combining human creativity with emerging tech, ensuring that brands I work with don’t just keep up. They lead.
Founder | Actor Aesthetic
What People Are Saying
“I listen to these podcasts whenever I’m second-guessing myself as a performer and need a pick me up, and they are so helpful! Maggie is great at connecting with her listeners and making her podcasts personal and relatable! It is so easy to doubt yourself and feel down in this business but these podcasts are great for reminding you that you’re not alone! I definitely recommend!”
— Kelsey M
“Maggie has such a great handle on the business and what it’s like to be a young actor in NYC. I’m a college theatre student and Maggie has helped me out so many times. I love how she really lets her audience questions drive the topics she covers. This podcast and the Actor Aesthetic blog is honest, informative, and relevant. It’s one thing to get tips on the business from teachers and mentors who have already been through it years ago, but Actor Aesthetic is centered around the industry TODAY and what it’s like to be in the audition room right now. More so, Maggie is a great example of an actress who really knows how to market herself. Highly recommend listening to anyone learning how to break into the professional theatre industry!!!”
— Aileen B
“This podcast has been so beneficial to my growth as a performer. The episodes are the perfect length, yet FULL of helpful information in regards to the business of being an actor. I knew very little about equity before this podcast and now I feel so informed and so well prepared for my journey as a performer.”
— Anon
Expert Contributor | Backstage
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UGC for Tylenol
I partnered with Tylenol to create authentic UGC content showcasing the brand’s everyday wellness benefits. My work focused on relatable, lifestyle-driven storytelling designed to build trust and resonate with consumers across social platforms.
UGC for Not Your Mother’s
I collaborated with Not Your Mother’s Curl Talk and Walmart to UGC content highlighting their curl-enhancing haircare line. My content emphasized authentic product use, natural results, and relatable storytelling to engage their target audience of beauty and lifestyle consumers.